Investor Relations
Building the consistency layer for Indian fitness.
A live product. Real behaviour data. A clear path to scale.
Why Now
The window is open.
Digital fitness is mainstream
Post-2020, tracking health on a phone became normal behaviour in India — but the tools are still imported.
The data moat is local
Western apps cannot retrofit Indian food, Indian training culture, or Indian consistency patterns. We start there.
Behaviour beats features
Every competitor sells features. Retention comes from behaviour systems — score, sprints, tiers — and that is the entire product.
Public Metrics
What we know now.
Approved public product metric.
Approved public engagement metric.
Approved public progress metric.
Iterofit is now live on iOS and Android, with approved public metrics across users, check-ins, and progress.
The Opportunity
A large market. Badly served.
India fitness market
The Indian fitness and wellness market is projected to reach $30 billion by 2030, growing at 20%+ annually. Digital fitness adoption accelerated post-2020 and has not slowed.
The fragmentation problem
The average Indian fitness user uses 3-4 separate apps. No single platform owns the Indian consistency-first category. HealthifyMe owns nutrition. Hevy owns lifting logs. Nobody owns the unified system.
The Iterofit position
We are not competing on features. We are creating a new category: consistency-first fitness. The score, the tiers, the sprints — these are defensible product primitives that no competitor has.
Competitive Landscape
Where we sit.
| Platform | Workout | Nutrition | Body | Consistency Score | India-First | Community |
|---|---|---|---|---|---|---|
| HealthifyMe | No | Yes | No | No | Partial | No |
| MyFitnessPal | No | Yes | No | No | No | No |
| Hevy | Yes | No | No | No | No | No |
| Strava | Partial | No | No | No | No | Partial |
| Iterofit | Yes | Yes | Body check-in | Yes | Yes | Yes |
Vision 2029
Where this goes.
2026
Public launch
- Android live
- iOS live
- 10,000 users target
2027
Scale and monetise
- Pro subscription launch
- Barcode scanning and advanced nutrition
- Push notifications and re-engagement
- 100,000 users target
2029
Category leader
- 1 million active users
- Top 3 fitness app in India
- Consistency score recognised nationally
- Tribes become Indian fitness culture infrastructure
Business Model
Simple, and not yet.
Free to track. Paid to go deeper. A Pro subscription ships in 2027 with advanced analytics and nutrition tooling, priced for the Indian market. The free tier stays genuinely useful — consistency is the habit loop, and habit loops need scale first.
Until then, the only metric we optimise is behaviour: do people keep showing up? The live product now has real usage to learn from.
Get In Touch
Interested in the journey?
We are at the pre-seed stage. If you believe in what we are building, we would like to hear from you.
For accredited investors and angel networks. All enquiries handled directly by the founder.
Direct: sudhanshu@iterofit.com