Behind Iterofit

Built by people who got tired
of the same problem.

One founder. One mission. Build the fitness app India deserves.

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Sudhanshu Kundu

Founder & CEO

Every fitness app I used was built for someone else. The food database didn't know what dal was. The community was full of people I couldn't relate to. The social features were designed for influencers, not the person just trying to show up three times a week.

So I built Iterofit. For people like us - working professionals, students, people with real lives and real Indian diets who want to be consistent but don't have a system that works for them.

We're early. We're honest about that. But we're building something that's never existed in India, and we're building it with the people who'll actually use it.

Background

Creative Head, SCINQ Neurocosmetics

Led brand strategy and creative direction for a neuroscience-backed cosmetics brand.

Founder, Oblivion Media

Built and scaled a media production company focused on brand storytelling.

Solo Technical Founder

Self-taught developer. Built Iterofit from idea to production as solo founder and lead developer.

The Team

We're building Iterofit with a lean, focused team. Currently hiring interns across UI/UX, Growth/Marketing, React Native Development, and Content Writing.

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Sudhanshu Kundu

Founder & CEO

Product, Engineering, Design

UI/UX Intern

Design Team

Hiring now. Apply on LinkedIn.

Growth/Marketing Intern

Growth Team

Hiring now. Apply on LinkedIn.

React Native Dev Intern

Engineering Team

Hiring now. Apply on LinkedIn.

Mission & Values

India First

Built for Indian users. Indian food. Indian gym culture. Indian community. Not an afterthought. The foundation.

Consistency Over Intensity

Long-term fitness success comes from daily habits, not heroic bursts. Iterofit rewards showing up, not showing off.

Building in Public

We're transparent about our roadmap, our challenges, and our progress. Real updates from real people building.

Community Driven

Fitness is better with friends. We're building accountability without comparison, pressure, or performative noise.

Where We Are Today

2.5K+
Active Users
15K+
Workouts Logged
8K+
Foods Tracked
40%
MoM Growth
68%
D7 Retention
4.2
Play Store Rating